How To Change the WORLD

Post by: admin - June 19, 2013
Author: Dr. Ned Roberto
ISBN:
EAN: 480652317165-6
Cover: Softbound
Pages: 267
Price: 450.00 PHP

A Manual for Social Marketers


USING INSIGHTING TO
CHANGE SOCIAL BEHAVIOR TO
SOLVE SOCIAL PROBLEMS

“Ned Roberto has the perspective of hindsight and foresight and combines research with experiential learning to come up with an authoritative book on a topic that captures the need of the times. We will fulfill our destiny to be the 16th biggest global economy by 2050 and be the new miracle of Asia with the help of Prof. Ned Roberto and his social marketing.”
            Tony Meloto, Founder, Gawad Kalinga. 2006 Ramon Magsaysay Awardee


“Dr. Roberto’s emphasis on moving away from simply defining the social issues that need resolution to focusing on uncovering ‘specific change’ to unlock the stakeholder priority needs, provides a deeper and more effective framework from which to tackle social problems.”
            Jaime Augusto Zobel de Ayala, Chairman and CEO, Ayala Corporation


“Professor Ned Roberto’s new book has effectively given new insights to insighting. His case studies clearly illuminate his new insight that it is important to keep track of changes in the level of priority that the people attach to their needs.”
                Bishop (Bro.) Eddie C. Villanueva, Spiritual Director
and International President of Jesus is Lord Church Worldwide


“Doctor Ned is the Filipino guru not only of private marketing but also of social marketing. Doctor Ned’s book – How To Change the World – will be an eye opener for the many public servants involved in social programs.”
                Mahar Mangahas, Ph.D., President, Social Weather Stations


“This is also a dream-come-true book for people and organizations who are committed to social responsibility and social accountability of reaching the poorest and the underprivileged. Dr. Ned clearly outlines the steps on how to achieve success in the desired goals of programs to change social behavior from bad to good, good to better and sustain such achieved better behaviors. It has further enhanced my motivation to do better each time I engage in a new social development endeavor.”
                                       Dr. Jaime Z. Galvez Tan, MD, MPH, Former Department of Health    Secretary ;      
                                                                                                      President, Health Futures Foundation, Inc.

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